ADVERTISING
IN REAL TIME

Automatica_ instantly adapts your campaign to
stocks, prices, products, regions, languages and dates.

IF IT'S OUT OF STOCK,
IT'S OUT OF YOUR CAMPAIGN.
IT'S THAT EASY

The name says it all. Automatica_
automatically adapts packshots to your stocks.

SWITCH FROM
OUTDATED ADS
TO UPDATED ONES

If your promotion sold it all out
there's no point in keeping advertising it, is there?

EVEN EASIER
THAN IT LOOKS

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WHAT IS
AUTOMATICA_

The cloud platform that adapts video campaigns

in real time, without human interaction.

Or with just your own.

DOWNLOAD HOW IT WORKS

It turns your spot into a template that adapts

itself in real time. One template, endless versions.

Creativity, data and technology together as one, as never before.

All that one can find in a packshot:

product, price, dates, odds, contacts, …

Automatica_ gives you the power to

instantly adapt your campaign considering:

  • Stock management
  • Geographical issues
  • Consumer patterns
  • All that is relevant in your specific line of business

HOW IT WORKS

There are 3 parts to a typical TV commercial: a story that illustrates a concept or idea;

a packshot; the brand or company signature.

Automatica_turns all the contents of the packshot into editable fields.

 

With Automatica_ one can create and change combinations of these elements:

text fields

graphic elements

images

animations

audio

ALL ITEMS ARE INDEPENDENT AND DYNAMIC, AND ALL

CAN BE CUSTOMIZED UNDER A PRESET DESIGN.

WHO CHANGES THE CONTENTS?

There are two ways:

  • Manual filling, by backoffice;
  • Filling without human intervention, by automatic data service.

WHERE DO THE SPOTS GO TO?

All the system is in the cloud.

From there it may go to:

  • TV Channels => distribution is made directly to the advertising breaks, through the broadcasting automation systems;
  • Web.

WITH AUTOMATICA_ ADVERTISERS GET FULL POWER TO ADAPT AND CHANGE THEIR CAMPAIGNS. IN REAL TIME. IT REALLY MAKES ALL THE DIFFERENCE.

DEMOS

We have prepared two functional demos, one for the retail and general merchandise business and one for the betting business. They both demonstrate the workflow, the features, the simplicity and the speed in creating and distributing new spots with Automatica_. If you are interested in a customized presentation, please use our contacts below to set your demo.

U-BET
We created an online betting brand that demonstrates the filling of all contents by a data service, in real time.
Book Demo
EL GLOBAL
For general merchandise and retail, we have created a fictitious brand to demonstrate the changing of contents and the producing of new spots, using our platform.
Watch Video

A PRICE CAN CHANGE AT ANY TIME, BUT WITH AUTOMATICA_

THE NEW PRICE WILL BE ON YOUR PACKSHOT, ON AIR,

AT THAT PRECISE INSTANT. AUTOMATICA_ IS THE GREAT SOLUTION

FOR A WIDE RANGE OF SMALL PROBLEMS.

HOW TO HAVE AUTOMATICA_

To get more info on Automatica_ or to set a customized demo please contact:

 

 

Paulo Ferreira

Tel.: +351 919 899 680

E-mail: paulo.ferreira@gotv.pt